ENACTUS TMU X NET POSITIVE

I was the former Director of Marketing & Creative for Net Positive, a student-run project under Enactus TMU that aimed to promote sustainability within the fashion industry. Although our end goal always remained constant, our solution was constantly evolving—from building a digital thrift store to ensure everyone had access to ethical (and cute) finds, educating others on easy ways to reduce textile waste, and sewing pieces ourselves to create donation bundles, this project became one of my biggest highlights at Toronto Metropolitan University.

NET POSITIVE STORE LAUNCH TRAILER

My biggest takeaway from being a part of Net Positive was breaking out of my comfort zone to learn new skills. Specifically, one of the first videos I produced using Adobe Premiere Pro was the store launch trailer that was posted onto IGTV. I collaborated with other members of the team during the ideation process and edited the video on my own.

IGTV CONTENT

INSTAGRAM CONTENT

Here are a few graphics that I designed for Net Positive's Instagram page during our first social media re-brand. They played a large role in two of my favourite campaigns—#PositiveFashion and #DidYouKnow.

SHORT FORM COPY

Here are a few captions I crafted for Net Positive’s Instagram posts. When writing short form copy, I focus on creating snappy, engaging lines while maintaining a consistent brand voice.